Going viral isn’t about luck - it’s about knowing your audience. Wallbreaker’s “Too Many Hats” campaign hit over a million impressions on LinkedIn by blending market research, emotional appeal, and a dash of humour. Targeted at marketing managers, the video’s relatable metaphor and clever execution turned organic engagement into paying clients.

When Wallbreaker’s online ads hit a slump, they swapped pixels for parcels and created the now-legendary ‘hamster-in-a-box’ campaign. The result? A 20% response rate, new clients, and a reminder that physical mail can still cut through the digital noise. Here’s how a little creativity, a moving box, and a dash of curiosity turned cold leads into warm relationships.