You've been meaning to update your headshot for ages. You'll do it after the rebrand, once you've lost a bit of weight, when things settle down. Toby Lee has heard every version of that story — and he's here to gently call it out.

Everyone is fighting for your attention — and as a small business owner, that can feel overwhelming. Lucie Mountain's message is simple: stop shouting louder and start asking whether your idea is actually strong enough to cut through on its own.

I never planned to build a print business from a garden shed, but like many people in this industry, my journey started on the production floor. Long before sales meetings, business strategy and acquisitions, I was learning the trade properly, understanding machinery, deadlines, pressure and the reality of what it takes to get work out of the door on time. After redundancy, I found myself at a crossroads. I had a young family, bills to pay and no real safety net. What I did h

Two women, two businesses, one shared passion: helping women step forward with confidence. Michelle Wright and Nicola Auckland introduce The Reinvention Diaries podcast and explain why they're determined to make women more visible in business.

Is in-person networking still worth it in a digital-first world? Lincoln Business Club says absolutely yes - and the key is combining it with your online presence to maximise every connection you make.

There's still a lingering perception that using a ghostwriter is somehow cheating. Taryn Lee Johnston sets the record straight — explaining the craft, the collaboration, and why turning your expertise into a book is one of the most powerful things a business leader can do for their personal brand.

You try a new tactic. It doesn't land. So you try something else. Months pass, energy drains, and a quiet voice in the back of your mind keeps asking why it isn't working. Emma Easton diagnoses the marketing spiral — and offers a clear way out.

From the outside, many businesses look solid — but look closer and you'll often find something has quietly stalled. Paul Green explores why even good businesses sometimes run out of energy, and how the right coaching and sales habits can spark things back into life.

Standing out has never been more important. That’s why Brand You, hosted by Caz Grant of Quirq and Toby Lee of Headshot Toby, is here to help Lincolnshire professionals take their personal branding to the next level. With expert insights on content creation, networking, visual branding, and thought leadership, this podcast is your practical guide to building a brand that works for you.

Think direct mail is dead? Think again. With 84% of marketers reporting the highest ROI from direct mail campaigns, this “old-school” channel is proving more powerful than ever. From personalisation to easy tracking and creative formats, here’s why direct mail deserves a place in your marketing strategy.

From SEO and social media to video marketing and email campaigns, these practical tips from Lincolnshire Marketing’s founder will help you grow your business without breaking the bank. Whether you’re aiming to boost local visibility or reach a wider audience, these strategies are simple to implement and proven to deliver results.

You have seconds to make a first impression - and your signage can make or break it. From shop fronts to vehicle livery and office interiors, every touchpoint is a chance to communicate your brand. Here’s how to make your signs stand out, convey the right message, and turn everyday spaces into powerful marketing tools.

Marketing apprentices can bring fresh ideas, digital-first skills, and cost-effective capacity to your business — all while you shape them into future talent. With the right mentoring, they can quickly become invaluable team members. Here’s why apprenticeships are a smart move for boosting your marketing and how combining them with senior guidance delivers the best results.

Humans connect with humans - not faceless brands. From doubling LinkedIn engagement to building instant trust, featuring real people in your business photography makes your content more relatable and memorable. Here’s why putting faces front and centre can transform your social media and marketing results.

Going viral isn’t about luck - it’s about knowing your audience. Wallbreaker’s “Too Many Hats” campaign hit over a million impressions on LinkedIn by blending market research, emotional appeal, and a dash of humour. Targeted at marketing managers, the video’s relatable metaphor and clever execution turned organic engagement into paying clients.

When the pandemic sparked a wave of independent ventures, Lincoln-based designer Polly saw an opportunity to connect and celebrate them. Through her business, Raven Design Co., and the launch of The Little Book of Small Businesses, she’s built a platform for local entrepreneurs to promote themselves, collaborate, and grow. Here’s why finding your business community can be the key to thriving - in work and in wellbeing.

Branding is important, but it’s not always the first thing your business needs. If you don’t yet have a clear growth strategy or fully understand your market, a glossy logo and colour palette could be wasted effort. Identity Agency’s Tommy explains why holding off on branding could actually set you up for stronger, more authentic results down the line - and how to know when you’re ready to invest.

When Wallbreaker’s online ads hit a slump, they swapped pixels for parcels and created the now-legendary ‘hamster-in-a-box’ campaign. The result? A 20% response rate, new clients, and a reminder that physical mail can still cut through the digital noise. Here’s how a little creativity, a moving box, and a dash of curiosity turned cold leads into warm relationships.

Data is the backbone of successful marketing. Tom Stansfield, founder of Legal Growth and Lincolnshire Marketing, shares how metrics from tools like Facebook Pixel and EPOS systems help businesses create targeted campaigns, avoid wasted spend, and achieve predictable growth — plus a free hour of expert marketing support.

Promotional merchandise plays a crucial role in brand visibility; fortunately, numerous sustainable alternatives are now available. Consider incorporating cotton, cork, and bamboo base materials into your range of promotional merchandise.