Boost Your Marketing with Apprentices: A Strategic Investment for Growth

As a senior marketer who mentors junior talent, I’ve seen firsthand how marketing apprentices can transform businesses. Here’s why you should consider this strategic investment:

Cost-effective talent acquisition

• Government funding often covers most training costs

• Lower starting salaries compared to experienced hires

Fresh perspectives and innovation

• New ideas and creativity for marketing strategies

• Digital-first expertise to reach new audiences

Tailored skill development

• Train apprentices in skills aligned with your business needs

• Fill specific gaps in your marketing capabilities

Increased productivity

• Apprentices handle day-to-day tasks, freeing senior staff for strategic work

• Expand marketing capacity cost-effectively

Long-term talent investment

• Higher retention rates among apprentices

• Build a loyal, skilled workforce for the future

Enhanced company culture

• Demonstrate commitment to nurturing talent

• Inject enthusiasm and energy into your team

However, I understand that not all businesses have the in-house expertise (or capacity) to mentor junior marketers effectively. This is where external support can be invaluable.

As a consultant, I’ve helped companies bridge this gap. For example, I’m currently supporting the Digital Marketing Apprentice at a medical services company near Birmingham.

My role includes:

• Aligning apprentice tasks with company goals

• Day-to-day mentoring and liaison with training providers

• Providing strategic marketing advice to the company

This model allows businesses to benefit from both fresh talent and seasoned expertise. As the apprentice grows in competence and confidence, the need for external support gradually decreases.

By combining a marketing apprentice with external senior guidance, you can cost- effectively expand your marketing capabilities, bring in fresh ideas, and invest in your organisation’s future. It’s a win-win that drives business growth while developing the next generation of marketing professionals.

Find out more about senior strategic marketing support for your business

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Photography: Headshot Toby