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THE BUSINESS COMPANION


The Small Business Christmas Party 2025
Freelancers, business owners, and small teams — this one’s for you! The Small Business Christmas Party is back for its fourth year, promising festive fun, networking, and a proper end-of-year celebration. Join us in Nottingham on Thursday 11 December for an unforgettable night with your business buddies. Tickets from £49.
Sep 161 min read


Introducing “Brand You”: The Personal Branding Podcast for Lincolnshire Professionals
Standing out has never been more important. That’s why Brand You, hosted by Caz Grant of Quirq and Toby Lee of Headshot Toby, is here to help Lincolnshire professionals take their personal branding to the next level. With expert insights on content creation, networking, visual branding, and thought leadership, this podcast is your practical guide to building a brand that works for you.
Aug 172 min read


How Executive Coaching Unlocks Leadership Potential
Great leadership starts with self-awareness. Executive and leadership coach Nicky Dewhirst-Vickers shares her journey and how coaching empowers leaders to step back, gain clarity, and make purposeful decisions. Through one-to-one sessions and bespoke team coaching, she helps executives build confidence, strengthen teams, and create organisations that thrive.
Aug 172 min read


Empowering Your Business with Expert HR Support
Small businesses often face big HR challenges - from compliance and contracts to managing employee issues. Tick HR Solutions was founded to bridge this gap, providing tailored, affordable HR support without the overhead of in-house staff. With services like policy development, early intervention, and leadership training via the Evolve Hub, Tick HR helps businesses thrive with confidence.
Aug 172 min read


Strategic Video Content For Business Growth
Video alone isn’t a magic bullet - it only works when aligned with a clear marketing strategy. At Dela Media, the focus is on creating video content that not only looks great but also delivers measurable results. From collaborative planning to efficient studio production in Lincoln, here’s how strategic video can drive real business growth.
Aug 172 min read


Direct Mail: The Secret Marketing Weapon Making a Comeback
Think direct mail is dead? Think again. With 84% of marketers reporting the highest ROI from direct mail campaigns, this “old-school” channel is proving more powerful than ever. From personalisation to easy tracking and creative formats, here’s why direct mail deserves a place in your marketing strategy.
Aug 172 min read


From Cop to Counsellor: How BWRT Is Shaping the Future of Therapy
After a career-ending injury, former police detective Sharon found healing through therapy - and now she’s helping others do the same. At Blue Light Counselling in Lincoln, she introduces BrainWorking Recursive Therapy® (BWRT), a groundbreaking approach delivering fast, effective results for anxiety, trauma, PTSD, and more.
Aug 161 min read


Tom’s Top Marketing Tips: Affordable Strategies to Grow Your Business
From SEO and social media to video marketing and email campaigns, these practical tips from Lincolnshire Marketing’s founder will help you grow your business without breaking the bank. Whether you’re aiming to boost local visibility or reach a wider audience, these strategies are simple to implement and proven to deliver results.
Aug 123 min read


Be Bold, Be Seen: How Innovative Signage Can Transform Your Brand Presence
You have seconds to make a first impression - and your signage can make or break it. From shop fronts to vehicle livery and office interiors, every touchpoint is a chance to communicate your brand. Here’s how to make your signs stand out, convey the right message, and turn everyday spaces into powerful marketing tools.
Aug 122 min read


Maximising Business Growth: Why More Companies Are Turning to Asset Finance Brokers
From new machinery to upgraded tech, asset finance helps businesses grow without draining cash reserves. But navigating the options can be complex. That’s why more UK companies are turning to asset finance brokers for expert guidance, better rates, and less admin. Here’s how brokers can save you time, money, and stress - and help your business scale faster.
Aug 112 min read


Boost Your Marketing with Apprentices: A Strategic Investment for Growth
Marketing apprentices can bring fresh ideas, digital-first skills, and cost-effective capacity to your business — all while you shape them into future talent. With the right mentoring, they can quickly become invaluable team members. Here’s why apprenticeships are a smart move for boosting your marketing and how combining them with senior guidance delivers the best results.
Aug 112 min read


Building Better Workplaces: HR Foundations for Business Success
A thriving business starts with its people. From defining your company culture to setting your team up for success, strong HR foundations can turn good intentions into sustainable growth. Here are the key principles and practices to create a workplace where your people, and your business, can flourish.
Aug 112 min read


Faces Matter: How Showcasing Your People Boosts Engagement and Builds Trust
Humans connect with humans - not faceless brands. From doubling LinkedIn engagement to building instant trust, featuring real people in your business photography makes your content more relatable and memorable. Here’s why putting faces front and centre can transform your social media and marketing results.
Aug 112 min read


Relatable and Humorous Video Marketing
Going viral isn’t about luck - it’s about knowing your audience. Wallbreaker’s “Too Many Hats” campaign hit over a million impressions on LinkedIn by blending market research, emotional appeal, and a dash of humour. Targeted at marketing managers, the video’s relatable metaphor and clever execution turned organic engagement into paying clients.
Aug 112 min read


Find Your Tribe: The Importance and Value of Social Connection
When the pandemic sparked a wave of independent ventures, Lincoln-based designer Polly saw an opportunity to connect and celebrate them. Through her business, Raven Design Co., and the launch of The Little Book of Small Businesses, she’s built a platform for local entrepreneurs to promote themselves, collaborate, and grow. Here’s why finding your business community can be the key to thriving - in work and in wellbeing.
Aug 82 min read


Stop Being a Nice Manager: Why Kindness Beats Niceness Every Time
Being a “nice” manager might keep the peace, but it won’t grow a high-performing team. Niceness often avoids tough conversations, lowers standards, and breeds dependency. True kindness, on the other hand, is about honesty, accountability, and developing independent, capable people. Here’s why leaders need to swap nice for kind - and how it transforms teams.
Aug 82 min read


How Work Experience Empowers Students with Additional Needs
Work experience isn’t just a box-ticking exercise. For students with additional needs, it can be a game-changer - building confidence, skills, and independence. At Lincoln Saints Federation, placements are carefully staged, from in-school roles to long-term positions with local businesses. The result? Real contributions, real growth, and future employees ready to shine.
Aug 82 min read


Why You Might Not Need to Worry About Branding (Yet)
Branding is important, but it’s not always the first thing your business needs. If you don’t yet have a clear growth strategy or fully understand your market, a glossy logo and colour palette could be wasted effort. Identity Agency’s Tommy explains why holding off on branding could actually set you up for stronger, more authentic results down the line - and how to know when you’re ready to invest.
Aug 82 min read


7 Simple Ways to Make a Brilliant First Impression in Business (That Actually Lasts)
First impressions are more than a handshake and a smile. They can open doors, build trust, and set the tone for lasting business relationships. From projecting quiet confidence to making eye contact that shows you care, strategic transformation coach [Author Name] shares seven practical tips to help you stand out for all the right reasons — whether you’re meeting across the boardroom or across cultures.
Aug 84 min read


The Power of Direct Mail
When Wallbreaker’s online ads hit a slump, they swapped pixels for parcels and created the now-legendary ‘hamster-in-a-box’ campaign. The result? A 20% response rate, new clients, and a reminder that physical mail can still cut through the digital noise. Here’s how a little creativity, a moving box, and a dash of curiosity turned cold leads into warm relationships.
Aug 82 min read
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