BUSINESS STRATEGY & GROWTH

Standing out has never been more important. That’s why Brand You, hosted by Caz Grant of Quirq and Toby Lee of Headshot Toby, is here to help Lincolnshire professionals take their personal branding to the next level. With expert insights on content creation, networking, visual branding, and thought leadership, this podcast is your practical guide to building a brand that works for you.

Video alone isn’t a magic bullet - it only works when aligned with a clear marketing strategy. At Dela Media, the focus is on creating video content that not only looks great but also delivers measurable results. From collaborative planning to efficient studio production in Lincoln, here’s how strategic video can drive real business growth.

From SEO and social media to video marketing and email campaigns, these practical tips from Lincolnshire Marketing’s founder will help you grow your business without breaking the bank. Whether you’re aiming to boost local visibility or reach a wider audience, these strategies are simple to implement and proven to deliver results.

Marketing apprentices can bring fresh ideas, digital-first skills, and cost-effective capacity to your business — all while you shape them into future talent. With the right mentoring, they can quickly become invaluable team members. Here’s why apprenticeships are a smart move for boosting your marketing and how combining them with senior guidance delivers the best results.

Being a “nice” manager might keep the peace, but it won’t grow a high-performing team. Niceness often avoids tough conversations, lowers standards, and breeds dependency. True kindness, on the other hand, is about honesty, accountability, and developing independent, capable people. Here’s why leaders need to swap nice for kind - and how it transforms teams.

Branding is important, but it’s not always the first thing your business needs. If you don’t yet have a clear growth strategy or fully understand your market, a glossy logo and colour palette could be wasted effort. Identity Agency’s Tommy explains why holding off on branding could actually set you up for stronger, more authentic results down the line - and how to know when you’re ready to invest.

When Wallbreaker’s online ads hit a slump, they swapped pixels for parcels and created the now-legendary ‘hamster-in-a-box’ campaign. The result? A 20% response rate, new clients, and a reminder that physical mail can still cut through the digital noise. Here’s how a little creativity, a moving box, and a dash of curiosity turned cold leads into warm relationships.

Data is the backbone of successful marketing. Tom Stansfield, founder of Legal Growth and Lincolnshire Marketing, shares how metrics from tools like Facebook Pixel and EPOS systems help businesses create targeted campaigns, avoid wasted spend, and achieve predictable growth — plus a free hour of expert marketing support.

Marketing doesn’t need to be madness. According to Emma Easton - The Chief Bolloxologist® - it’s time to stop guessing, and start guiding your business with market orientation and segmentation. In this article, Emma offers a bold and brilliantly no-nonsense approach to making your marketing work smarter (not harder), so you can finally sleep through the night without sweating over your strategy. It’s called MARKETing for a reason - and once you get this right, everything else

Are you tired of trying to make every marketing move pixel-perfect? So are we. Number 75 Design is flipping the marketing script with the 75% Rule — a bold, people-first approach that values progress over polish. It’s about being real, relatable, and just a little bit rebellious. In this post, we explore why ditching the pursuit of perfection might just be the smartest brand strategy you can make this year. If you’re ready to show up as your unfiltered, unpolished self — this

The podcast journey was educational. It involved mastering the art of recording, editing, and promoting episodes. Although the path had its challenges, each obstacle offered a valuable lesson. With time and experience, I have become increasingly proficient in the entire process which has boosted my confidence.

In today's interconnected business landscape, the significance of networking, (or 'connecting' as we call it at KuKu) really cannot be overstated. Networking isn't merely about exchanging business cards or connecting on social platforms; it's a dynamic process that cultivates relationships, fosters collaborations, and opens doors to a myriad of opportunities, no matter your sector, niche or size.