Think direct mail is dead? Think again. With 84% of marketers reporting the highest ROI from direct mail campaigns, this “old-school” channel is proving more powerful than ever. From personalisation to easy tracking and creative formats, here’s why direct mail deserves a place in your marketing strategy.

When Wallbreaker’s online ads hit a slump, they swapped pixels for parcels and created the now-legendary ‘hamster-in-a-box’ campaign. The result? A 20% response rate, new clients, and a reminder that physical mail can still cut through the digital noise. Here’s how a little creativity, a moving box, and a dash of curiosity turned cold leads into warm relationships.