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THE BUSINESS COMPANION


Introducing “Brand You”: The Personal Branding Podcast for Lincolnshire Professionals
Standing out has never been more important. That’s why Brand You, hosted by Caz Grant of Quirq and Toby Lee of Headshot Toby, is here to help Lincolnshire professionals take their personal branding to the next level. With expert insights on content creation, networking, visual branding, and thought leadership, this podcast is your practical guide to building a brand that works for you.
Aug 172 min read


Strategic Video Content For Business Growth
Video alone isn’t a magic bullet - it only works when aligned with a clear marketing strategy. At Dela Media, the focus is on creating video content that not only looks great but also delivers measurable results. From collaborative planning to efficient studio production in Lincoln, here’s how strategic video can drive real business growth.
Aug 172 min read


Faces Matter: How Showcasing Your People Boosts Engagement and Builds Trust
Humans connect with humans - not faceless brands. From doubling LinkedIn engagement to building instant trust, featuring real people in your business photography makes your content more relatable and memorable. Here’s why putting faces front and centre can transform your social media and marketing results.
Aug 112 min read


Relatable and Humorous Video Marketing
Going viral isn’t about luck - it’s about knowing your audience. Wallbreaker’s “Too Many Hats” campaign hit over a million impressions on LinkedIn by blending market research, emotional appeal, and a dash of humour. Targeted at marketing managers, the video’s relatable metaphor and clever execution turned organic engagement into paying clients.
Aug 112 min read


Find Your Tribe: The Importance and Value of Social Connection
When the pandemic sparked a wave of independent ventures, Lincoln-based designer Polly saw an opportunity to connect and celebrate them. Through her business, Raven Design Co., and the launch of The Little Book of Small Businesses, she’s built a platform for local entrepreneurs to promote themselves, collaborate, and grow. Here’s why finding your business community can be the key to thriving - in work and in wellbeing.
Aug 82 min read


Why You Might Not Need to Worry About Branding (Yet)
Branding is important, but it’s not always the first thing your business needs. If you don’t yet have a clear growth strategy or fully understand your market, a glossy logo and colour palette could be wasted effort. Identity Agency’s Tommy explains why holding off on branding could actually set you up for stronger, more authentic results down the line - and how to know when you’re ready to invest.
Aug 82 min read


The Power of Direct Mail
When Wallbreaker’s online ads hit a slump, they swapped pixels for parcels and created the now-legendary ‘hamster-in-a-box’ campaign. The result? A 20% response rate, new clients, and a reminder that physical mail can still cut through the digital noise. Here’s how a little creativity, a moving box, and a dash of curiosity turned cold leads into warm relationships.
Aug 82 min read


Stop Guessing: Tom Stansfield on Data-Driven Marketing Success
Data is the backbone of successful marketing. Tom Stansfield, founder of Legal Growth and Lincolnshire Marketing, shares how metrics from tools like Facebook Pixel and EPOS systems help businesses create targeted campaigns, avoid wasted spend, and achieve predictable growth — plus a free hour of expert marketing support.
Jul 302 min read


''IS YOUR WEBSITE S-L-I-C-K?’'
James from DBS Digital reveals 5 powerful tips to make your website fast, simple, and customer-focused. From speed optimisation to consistent branding and clear calls to action, these strategies ensure your site delivers the best possible user experience.
Jul 292 min read


The 75% Rule
Are you tired of trying to make every marketing move pixel-perfect? So are we. Number 75 Design is flipping the marketing script with the 75% Rule — a bold, people-first approach that values progress over polish. It’s about being real, relatable, and just a little bit rebellious. In this post, we explore why ditching the pursuit of perfection might just be the smartest brand strategy you can make this year. If you’re ready to show up as your unfiltered, unpolished self — this
Jul 42 min read
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