Standing out has never been more important. That’s why Brand You, hosted by Caz Grant of Quirq and Toby Lee of Headshot Toby, is here to help Lincolnshire professionals take their personal branding to the next level. With expert insights on content creation, networking, visual branding, and thought leadership, this podcast is your practical guide to building a brand that works for you.

Think direct mail is dead? Think again. With 84% of marketers reporting the highest ROI from direct mail campaigns, this “old-school” channel is proving more powerful than ever. From personalisation to easy tracking and creative formats, here’s why direct mail deserves a place in your marketing strategy.

From SEO and social media to video marketing and email campaigns, these practical tips from Lincolnshire Marketing’s founder will help you grow your business without breaking the bank. Whether you’re aiming to boost local visibility or reach a wider audience, these strategies are simple to implement and proven to deliver results.

You have seconds to make a first impression - and your signage can make or break it. From shop fronts to vehicle livery and office interiors, every touchpoint is a chance to communicate your brand. Here’s how to make your signs stand out, convey the right message, and turn everyday spaces into powerful marketing tools.

Marketing apprentices can bring fresh ideas, digital-first skills, and cost-effective capacity to your business — all while you shape them into future talent. With the right mentoring, they can quickly become invaluable team members. Here’s why apprenticeships are a smart move for boosting your marketing and how combining them with senior guidance delivers the best results.

Humans connect with humans - not faceless brands. From doubling LinkedIn engagement to building instant trust, featuring real people in your business photography makes your content more relatable and memorable. Here’s why putting faces front and centre can transform your social media and marketing results.

Going viral isn’t about luck - it’s about knowing your audience. Wallbreaker’s “Too Many Hats” campaign hit over a million impressions on LinkedIn by blending market research, emotional appeal, and a dash of humour. Targeted at marketing managers, the video’s relatable metaphor and clever execution turned organic engagement into paying clients.

When the pandemic sparked a wave of independent ventures, Lincoln-based designer Polly saw an opportunity to connect and celebrate them. Through her business, Raven Design Co., and the launch of The Little Book of Small Businesses, she’s built a platform for local entrepreneurs to promote themselves, collaborate, and grow. Here’s why finding your business community can be the key to thriving - in work and in wellbeing.

Branding is important, but it’s not always the first thing your business needs. If you don’t yet have a clear growth strategy or fully understand your market, a glossy logo and colour palette could be wasted effort. Identity Agency’s Tommy explains why holding off on branding could actually set you up for stronger, more authentic results down the line - and how to know when you’re ready to invest.

When Wallbreaker’s online ads hit a slump, they swapped pixels for parcels and created the now-legendary ‘hamster-in-a-box’ campaign. The result? A 20% response rate, new clients, and a reminder that physical mail can still cut through the digital noise. Here’s how a little creativity, a moving box, and a dash of curiosity turned cold leads into warm relationships.

Data is the backbone of successful marketing. Tom Stansfield, founder of Legal Growth and Lincolnshire Marketing, shares how metrics from tools like Facebook Pixel and EPOS systems help businesses create targeted campaigns, avoid wasted spend, and achieve predictable growth — plus a free hour of expert marketing support.

Promotional merchandise plays a crucial role in brand visibility; fortunately, numerous sustainable alternatives are now available. Consider incorporating cotton, cork, and bamboo base materials into your range of promotional merchandise.

In a world where first impressions matter, professional workwear plays a much bigger role than many realise. At Jacksons Workwear Rental, Marketing Administrator Anna Ross shares how their approach goes beyond just clean uniforms.

Marketing doesn’t need to be madness. According to Emma Easton - The Chief Bolloxologist® - it’s time to stop guessing, and start guiding your business with market orientation and segmentation. In this article, Emma offers a bold and brilliantly no-nonsense approach to making your marketing work smarter (not harder), so you can finally sleep through the night without sweating over your strategy. It’s called MARKETing for a reason - and once you get this right, everything else

Are you tired of trying to make every marketing move pixel-perfect? So are we. Number 75 Design is flipping the marketing script with the 75% Rule — a bold, people-first approach that values progress over polish. It’s about being real, relatable, and just a little bit rebellious. In this post, we explore why ditching the pursuit of perfection might just be the smartest brand strategy you can make this year. If you’re ready to show up as your unfiltered, unpolished self — this