The 75% Rule

What if 'Good Enough’ could win the Marketing Game?

Eleanor & Matt Hancock of Number 75 Design

Calling all Respectful Rule-Breakers and Diplomatic Disruptors! We want to talk about flipping the flipping marketing script. Aren't you getting tired of the relentless pursuit of picture-perfect campaigns? It's time for a real reality check. We want to introduce you to the '75% Rule', a game-changer from Number 75 Design.

This isn't your standard marketing mumbo-jumbo. This is about getting real, raw, and (a little bit) rebellious.

Because let's face it - we’re all getting tired of glossy, over-polished brand messages that are all glitter and no grit. It's time for something genuine; we’re all looking for more meaning.

Ditching the Perfection Paradigm

Perfection is overrated, and although 'Authenticity' is the buzzword for brands, that's where to strike gold. Enter the '75% Rule’! It's about hitting 'send' when things are real and heartfelt, before the pernickety-ness and procrastination set in. It’s about embracing those rough edges and showing the world what your brand is genuinely about - no airbrushing necessary.

Why Spontaneity is Your New Best Friend

We're constantly told that we 'should' batch create content and "plan ahead", but perfect planning often lacks life! Spontaneity in marketing keeps things lively and unpredictable. The '75% Rule is your green light to jump on real-time trends, respond in the moment when inspiration strikes, and create content that feels like a conversation, not a batch-created broadcast. Play the game by your own rules, and colour outside of the lines if you want to.

Feedback is Your Fuel

Let's just be clear here, launching campaigns at 75% doesn't mean sloppy - it means smart. It's about putting your ideas out there, gathering real-time feedback, and tweaking on the go. It’s marketing in beta mode - always improving, always evolving, responding to what works. We like to think of it as your 'Brand Bumpers' - as long as they're up, that ball can bounce around anywhere!

The Rallying Cry

So here's your permission to embrace the 75% Rule. Let's make marketing a little less about pixel-perfect and a lot more about people-perfect. Let's show the raw, the real, the relatable, and the (respectfully) rebellious! Work out what really matters to you, what lights you up, your unique POV that makes you stand out from the crowd, and focus on that. Build it and they will come.

Remember, sometimes the magic happens in that 25% of imperfection. It's where your brand gets to shine, human to human, in all its gloriously unpolished splendour.

Because when you're bold enough to show up as you are, that's when the real connection happens. And isn't that what it's all about?

Find out more about Number 75 Design here

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Photography: Headshot Toby