Direct Mail: The Secret Marketing Weapon Making a Comeback
- Visual Print & Design
- Aug 17
- 2 min read
If your marketing strategy is solely digital, you may be missing the mark! While digital marketing is undoubtedly powerful, direct mail campaigns offer unique targeting opportunities that should not be overlooked.
Living in a digital world has led people to forget about the power direct mail has on their audience and even believe that direct mail campaigns are dying, but they couldn’t be more wrong!
84% of marketers reported that direct mail marketing gives them the highest ROI of any channel and said that direct mail results in the highest response rate. 82% of marketers said they were increasing the amount they’ve allotted for direct mail in this year’s marketing budget. So why is direct mail making a comeback?
Personalisation
Personalisation is the key to the success of direct mail marketing. It’s not about generic mass mailing anymore. By leveraging data and segmentation, you can build trust with your consumers. They’ll appreciate the effort you put into understanding them, leading to increased engagement.
Tracking is easier than you think
Assign unique codes or URLs to each direct mail piece to monitor response rates and conversions. Use analytics tools to track website visits, online purchases, or phone inquiries generated by your campaign. Analyse the data and identify areas of improvement. Optimise your future campaigns based on the insights gained from the tracking and measurement process.
Showcase your brand’s personality
Visual appeal plays a significant role in the success of your direct mail marketing campaign. Direct mail can be a canvas for your creativity, allowing you to showcase your brand’s personality with various formats, sizes, shapes, and styles. We can give you a million other reasons why you should consider introducing direct mail campaigns to your marketing strategy, but we wouldn’t want to bore you to tears. However, you can get in touch if you want to learn more or get the ball rolling with your next direct mail campaign. We are more than happy to help in any way we can.
Photography: Headshot Toby
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