Tom’s Top Marketing Tips: Affordable Strategies to Grow Your Business
- Tom Stansfield
- Aug 12
- 3 min read
As a small business, you NEED effective marketing strategies to grow. At Lincolnshire Marketing, we specialise in helping local businesses achieve measurable and sustainable growth. As the founder of Lincolnshire Marketing, here are some of my top marketing tips that you can implement today for organic growth.
1. Optimise Your Website for SEO
Your website is often the first impression potential customers have of your business. Ensuring it is search engine optimised (SEO) is crucial for organic growth. Start with keyword research to identify terms your target audience is searching for. Google Trends and Semrush are great tools for this. Then, incorporate these keywords naturally into your content, meta descriptions, and headers. Additionally, ensure your site is mobile-friendly and has fast load times to improve your search engine ranking. Remember, more and more people are viewing sites on mobile devices.
2. Leverage Social Media
Social media platforms are powerful tools for engaging with your audience and promoting your brand. Identify which platforms your target audience uses most (I call this fish where the fish are) and focus your efforts there. Consistent posting, engaging content, and interaction with your followers can significantly increase your reach. Utilise tools like Hootsuite, Buffer or TomCRM to schedule posts and analyse their performance.
3. Create High-Quality Content
Content marketing is an excellent way to attract and retain customers. Start a blog on your website where you can share valuable information related to your industry. Where possible, use video and embed this into blogs. This not only positions you as an expert, but also improves your SEO. Aim to provide solutions to common problems your customers face, share case studies, and offer insights into your business practices.
4. Build an Email List
Email marketing remains one of the most effective ways to reach your audience. It’s data that you own. Encourage website visitors to subscribe to your newsletter by offering a valuable freebie, such as an e-book or discount code. Regularly send out informative and engaging emails to keep your audience informed about your latest products, services, and promotions. Use platforms like MailChimp, Constant Contact or TomCRM to manage your email campaigns effectively.
5. Utilise Video Marketing
Video content is incredibly engaging and can help convey your message more effectively than text alone. Create short, informative videos that showcase your products, explain your services, or provide industry insights. Share these videos on your website, social media channels, and YouTube to reach a wider audience. Video creation tools like Canva or Capcut can help you produce professional-looking videos without breaking the bank. Simply add subtitles and use the features in the platforms (like YouTube Shorts and Insta Reels).
6. Invest in Local SEO
If your business relies on local customers, local SEO is essential. Claim your Google My Business listing and ensure all information is accurate and up-to-date. Encourage satisfied customers to leave positive reviews, as these can significantly impact your local search rankings. Additionally, ensure your business is listed in local directories and that your name, address, and phone number (NAP) are consistent across all platforms.
7. Monitor and Analyse Your Efforts
Finally, continuously monitor and analyse your marketing efforts. Use tools like Google Analytics to track website traffic, social media insights to gauge engagement, and email marketing software to see open and click-through rates. Regularly reviewing these metrics allows you to understand what works and what doesn’t, so you can adjust your strategies accordingly.
Implementing these tips can help you achieve organic growth affordably. At Lincolnshire Marketing, we are dedicated to helping businesses in Lincolnshire thrive through tailored marketing solutions.
Photography: Headshot Toby
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