Think direct mail is dead? Think again. With 84% of marketers reporting the highest ROI from direct mail campaigns, this “old-school” channel is proving more powerful than ever. From personalisation to easy tracking and creative formats, here’s why direct mail deserves a place in your marketing strategy.

Marketing apprentices can bring fresh ideas, digital-first skills, and cost-effective capacity to your business — all while you shape them into future talent. With the right mentoring, they can quickly become invaluable team members. Here’s why apprenticeships are a smart move for boosting your marketing and how combining them with senior guidance delivers the best results.

Branding is important, but it’s not always the first thing your business needs. If you don’t yet have a clear growth strategy or fully understand your market, a glossy logo and colour palette could be wasted effort. Identity Agency’s Tommy explains why holding off on branding could actually set you up for stronger, more authentic results down the line - and how to know when you’re ready to invest.

When Wallbreaker’s online ads hit a slump, they swapped pixels for parcels and created the now-legendary ‘hamster-in-a-box’ campaign. The result? A 20% response rate, new clients, and a reminder that physical mail can still cut through the digital noise. Here’s how a little creativity, a moving box, and a dash of curiosity turned cold leads into warm relationships.