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THE BUSINESS COMPANION


Speaking Matters
Most professionals invest in skills, tools, and strategy - but overlook the one thing that influences every interaction: their voice. Discover three compelling reasons why developing how you speak and connect should be your number one professional development priority this year, plus a simple A-B-C framework to get you started.
Jul 33 min read


Who Decided What Your Business Was Supposed to Look Like?
According to a global study, only 18% of small business owners feel confident their marketing is actually working. Eleanor and Matt Hancock of Number 75 Design argue that's not a marketing problem - it's a blueprint problem. And fixing it starts with one honest question.
Jul 23 min read


A New Chapter
I never planned to build a print business from a garden shed, but like many people in this industry, my journey started on the production floor. Long before sales meetings, business strategy and acquisitions, I was learning the trade properly, understanding machinery, deadlines, pressure and the reality of what it takes to get work out of the door on time. After redundancy, I found myself at a crossroads. I had a young family, bills to pay and no real safety net. What I did h
Jul 15 min read


Is In-Person Networking Still Effective?
Is in-person networking still worth it in a digital-first world? Lincoln Business Club says absolutely yes - and the key is combining it with your online presence to maximise every connection you make.
Jul 12 min read


The Marketing Spiral
You try a new tactic. It doesn't land. So you try something else. Months pass, energy drains, and a quiet voice in the back of your mind keeps asking why it isn't working. Emma Easton diagnoses the marketing spiral — and offers a clear way out.
Jul 13 min read


Why Some Good Businesses Need Energy
From the outside, many businesses look solid — but look closer and you'll often find something has quietly stalled. Paul Green explores why even good businesses sometimes run out of energy, and how the right coaching and sales habits can spark things back into life.
Jul 13 min read


Strategic Video Content For Business Growth
Video alone isn’t a magic bullet - it only works when aligned with a clear marketing strategy. At Dela Media, the focus is on creating video content that not only looks great but also delivers measurable results. From collaborative planning to efficient studio production in Lincoln, here’s how strategic video can drive real business growth.
Aug 17, 20252 min read


Direct Mail: The Secret Marketing Weapon Making a Comeback
Think direct mail is dead? Think again. With 84% of marketers reporting the highest ROI from direct mail campaigns, this “old-school” channel is proving more powerful than ever. From personalisation to easy tracking and creative formats, here’s why direct mail deserves a place in your marketing strategy.
Aug 17, 20252 min read


Maximising Business Growth: Why More Companies Are Turning to Asset Finance Brokers
From new machinery to upgraded tech, asset finance helps businesses grow without draining cash reserves. But navigating the options can be complex. That’s why more UK companies are turning to asset finance brokers for expert guidance, better rates, and less admin. Here’s how brokers can save you time, money, and stress - and help your business scale faster.
Aug 11, 20252 min read


Boost Your Marketing with Apprentices: A Strategic Investment for Growth
Marketing apprentices can bring fresh ideas, digital-first skills, and cost-effective capacity to your business — all while you shape them into future talent. With the right mentoring, they can quickly become invaluable team members. Here’s why apprenticeships are a smart move for boosting your marketing and how combining them with senior guidance delivers the best results.
Aug 11, 20252 min read


Building Better Workplaces: HR Foundations for Business Success
A thriving business starts with its people. From defining your company culture to setting your team up for success, strong HR foundations can turn good intentions into sustainable growth. Here are the key principles and practices to create a workplace where your people, and your business, can flourish.
Aug 11, 20252 min read


Why You Might Not Need to Worry About Branding (Yet)
Branding is important, but it’s not always the first thing your business needs. If you don’t yet have a clear growth strategy or fully understand your market, a glossy logo and colour palette could be wasted effort. Identity Agency’s Tommy explains why holding off on branding could actually set you up for stronger, more authentic results down the line - and how to know when you’re ready to invest.
Aug 8, 20252 min read


The Power of Direct Mail
When Wallbreaker’s online ads hit a slump, they swapped pixels for parcels and created the now-legendary ‘hamster-in-a-box’ campaign. The result? A 20% response rate, new clients, and a reminder that physical mail can still cut through the digital noise. Here’s how a little creativity, a moving box, and a dash of curiosity turned cold leads into warm relationships.
Aug 8, 20252 min read
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