Elevating Your LinkedIn Presence
- Rebecca Heald
- Jun 18
- 3 min read
Updated: Aug 19
In a digital world teeming with content, establishing your unique presence can be a daunting task.
I had been considering launching a podcast for some time. One day, I decided to seize the moment - which transformed my professional life. In this article, I will walk you through my podcasting journey, and how my robust presence on LinkedIn made me an attractive destination for potential guests. This not only enriched my podcast but also led to an exponential increase in visibility and network growth.
The Birth of a Podcast
Like many, I had toyed with the idea of starting a podcast, but the apprehension of taking that first step often overpowers the desire to bring a passion project to life. Yet, I decided to stop procrastinating and make my podcast vision a reality.
Casting the Net on LinkedIn
Once I had my podcast concept, I needed captivating guests. That's where my LinkedIn presence came into play. LinkedIn was a platform I had cultivated for some time, and I realised the immense potential it held for connecting with diverse professionals who could bring their unique insights to my podcast. The journey began with a simple post on LinkedIn, extending an invitation to potential guests.
The response was amazing. The post was met with enthusiasm and a barrage of inquiries from individuals interested. This instant resonance reaffirmed the belief I had in the strength of LinkedIn as a platform for sourcing engaging guests.
Streamlining My Process
With an expanding list of potential guests, I needed to manage scheduling efficiently. Enter Calendly - a scheduling tool for guests to book interview slots seamlessly. This streamlined the scheduling process, reducing the back-and-forth that often accompanies guest coordination.
Moreover, to ensure the podcast’s success, I delved into research to select the right platforms and hosting services.
Initiating a podcast and cultivating a robust presence on LinkedIn were the pivotal choices that fundamentally reshaped my professional journey. Seizing the moment, leveraging LinkedIn to connect with potential guests, streamlining the process, and embracing the learning curve had a resounding impact. Not only did my network and confidence flourish, but the increasing visibility of my podcast attracted a steady stream of guest inquiries. Careful consideration led me to choose a platform that aligned with my vision and budget. The stage was now set for broadcasting episodes.
Building Confidence and a Network
The podcast journey was educational. It involved mastering the art of recording, editing, and promoting episodes. Although the path had its challenges, each obstacle offered a valuable lesson. With time and experience, I have become increasingly proficient in the entire process which has boosted my confidence.
In addition to these newfound skills, hosting a podcast had a more far-reaching consequence - it expanded my network and my circle of professional contacts diversified. These relationships extended beyond the podcast itself, culminating in collaborations, partnerships, and enduring connections.
The Moral of the Story
The moral of the story is clear: don’t wait for the “perfect moment” to embark on your passion project or expand your professional network. Take the leap and seize the opportunities. By proactively establishing your presence, you can inspire others and unleash a wave of professional growth, just as I did through my podcast and LinkedIn presence.
Photography: Headshot Toby
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