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THE BUSINESS COMPANION


Inside Marketing
In a world where first impressions matter, professional workwear plays a much bigger role than many realise. At Jacksons Workwear Rental, Marketing Administrator Anna Ross shares how their approach goes beyond just clean uniforms.
Jul 5, 20253 min read


It's called MARKETing
Marketing doesn’t need to be madness. According to Emma Easton - The Chief Bolloxologist® - it’s time to stop guessing, and start guiding your business with market orientation and segmentation. In this article, Emma offers a bold and brilliantly no-nonsense approach to making your marketing work smarter (not harder), so you can finally sleep through the night without sweating over your strategy. It’s called MARKETing for a reason - and once you get this right, everything else
Jul 5, 20252 min read


The 75% Rule
Are you tired of trying to make every marketing move pixel-perfect? So are we. Number 75 Design is flipping the marketing script with the 75% Rule — a bold, people-first approach that values progress over polish. It’s about being real, relatable, and just a little bit rebellious. In this post, we explore why ditching the pursuit of perfection might just be the smartest brand strategy you can make this year. If you’re ready to show up as your unfiltered, unpolished self — this
Jul 4, 20252 min read
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