In a world where first impressions matter, professional workwear plays a much bigger role than many realise. At Jacksons Workwear Rental, Marketing Administrator Anna Ross shares how their approach goes beyond just clean uniforms.

Marketing doesn’t need to be madness. According to Emma Easton - The Chief Bolloxologist® - it’s time to stop guessing, and start guiding your business with market orientation and segmentation. In this article, Emma offers a bold and brilliantly no-nonsense approach to making your marketing work smarter (not harder), so you can finally sleep through the night without sweating over your strategy. It’s called MARKETing for a reason - and once you get this right, everything else