Marketing doesn’t need to be madness. According to Emma Easton - The Chief Bolloxologist® - it’s time to stop guessing, and start guiding your business with market orientation and segmentation. In this article, Emma offers a bold and brilliantly no-nonsense approach to making your marketing work smarter (not harder), so you can finally sleep through the night without sweating over your strategy. It’s called MARKETing for a reason - and once you get this right, everything else